Working With a Digital Agency – Part 2

So now that you’ve realised how important the digital world has become and what benefits it can bring you, it’s time to make the next wise decision… which agency to use. This choice is going to depend on two main factors, what you want to achieve and how much you’re willing to spend, or rather, invest.

Firstly, what do you want to achieve? Any digital activity you choose to undertake should provide you with some kind of benefit – preferably a measurable one – that can ultimately be given a monetary value.

Coming up with a clear idea of what you want to achieve can be very tricky as there are thousands of possibilities that could benefit your business, achieve nothing or actually waste your company’s resources. It wouldn’t be practical to discuss all the possibilities in one blog post but it would be advisable to ask yourself: ‘How can I use digital to motivate my clients or digital web agency¬†clients to do more business with me?’, and take it from there. Here’s a tip: find out what questions or complaints you receive most from you customers and consider whether these can be addressed through some kind of digital application.

The purpose of this blog post is to give you advice about working with a digital agency so we’re not going to focus too much on various digital methodologies. We’ll have a look at those in later posts.

For simplicity we are going to use a general example to explain the process.

In our example, let’s say that you have a website that sells stationery online. You would like to improve the navigation (menus, item search etc.) of your site, speed up the transaction process, integrate your ordering system with that of your suppliers, make it easier to find your site on search engines and improve the general layout and appearance. You’ve also thought about adding a login section for businesses who buy in bulk, an increasingly important part of your business development. The thought of a regular newsletter has also crossed your mind but you’re not sure what it would be about.