With advertising costing so much it’s really difficult to decide where to place your budget and where you can find the best value advertising that will of course bring you a multiple return on investment. A common question throughout the event and business marketing world is ‘how much return will I get on my investment?’ Of course, nobody can give a finite answer to this open question, any form of marketing may or may not work to your expectations and also it may exceed any predictions.
What we do know
Experience tells us that if we market to the desired audience (target audience) then the results are much more likely to bring in a better conversion rate. We also know that if we are exposed to a larger audience that too is likely to bring in a higher number of successful leads.
Marketing money can easily be consumed with little return if the marketing campaigns are wrongly targeted. Example, let’s say we are trying to market PVC Banners, for example you could market to 10000 people we know may need a Banner or have previously ordered Printed Banners, we know that if we are seen by this audience with a special offer, there is a strong likelihood they will be interested in the proposed deals. Or we could market to 10,000 who may have never needed a Banner and quite possibly never will. The cost to reach 10k people is going to cost you 10 times the cost and have little or no return.
How do I reach my audience?
There are many ways to reach your potential customers such are digital marketing including Google Pay Per Click, Online Business Directories, Social Media and of course Opt-it Email Marketing (Check GDPR). Some of the more traditional forms of marketing are still used and can still prove to be very effective such as Leaflets, Event Exhibits, Show’s where you can engage with your potentials on a face to face level.
PVC Banner Advertising
PVC Banners are a very cost effective form of advertising, with an 8ft x 3ft banner from HFE Signs costing as little as £45+vat and coming with free design, and free UK delivery with two or more. It’s hard to find anything cheaper and well worth the risk for a large format advert that can be strategically placed for maximum impact. Outdoor Banners have been around for years, typically 5yrs ago a 8ft x 3ft would be in the range of £95 but today prices are much lower due to improvements in print speed and finishing equipment. HFE Signs often have discounted banners that can be found in their special offers section online.
If you are lucky enough to have the space to display printed banners, we would urge you to read up customer reviews and Trustpilot is always a good place to start, as with anything you don’t want to get drawn into an offer to then be disappointed or let down. HFE Signs are the UK’s No.1 and have been in operation since 1996 with a 9.9 Trustscore. Research tells us that HFE Signs are the best value out there for quality, service and price – Check them out at www.hfe-signs.co.uk